The FMCG Market and The Pakistani Economy
Pakistan’s economy has had quite the turbulent journey for the past decade or two, as the state continues to suffer from a depreciating value of its currency. The problem has been intensified by the long history of political instability in our region. This combined with the government’s constant interference in the economy sees a thwarted mechanism for any sort of self-correction for market disequilibrium. Locals can however find some hope in the recent multi-million dollars’ worth of foreign investments, targeted towards the booming fast-moving goods industry. One socio-economic class in particular has contributed the most to Pakistan’s retail market size of $152 billion dollars. It is our increasing middle class population that has led to the flourishing FMCG market in recent years. Visit here to read more: https://www.crux.pk/the-fmcg-market-and-the-pakistani-economy/ These working-class millennials with growing disposable incomes are seeking quality life-styles by increasi